Opening 2027 on the Heart of Vilas County Bike Trail in Plum Lake, WIOpening 2027Plum Lake, WI When exactly?

Sweetfern
The paved bike trail running through pines beside a gravel road.
Sweetfern Snack Shack. A squirrel holding a cookie.

Bakery and CoffeePlum Lake, WisconsinAt markets since 2023

Get outside. Respect nature. Bring good snacks.

A scratch bakery and coffee stop on the Heart of Vilas bike trail in Plum Lake, Wisconsin. Opening 2027.

Join the opening list See what we bake

What we’re about

What we are about

  • Get outside.

    We’re here because we love spending time in nature. It doesn’t matter what you’re doing — it’s probably better outside.

  • Respect nature.

    Compostable packaging. Pack it in, pack it out. Leave no trace.

  • Bring good snacks.

    All-natural, scratch-made goodies that taste good and fuel those long days.

From the kitchenthings we’ve baked lately

Sweetfern Snack Shack bags of cookies and loaves, stamped and wrapped.
wrapped for the trail
Two cookies on blue enamel plates at a market table, beside Kaitlin’s handwritten cards for the brown butter chocolate chip and the breakfast cookie.
kaitlin’s price cards
Potato and cheddar focaccia, torn into pieces.
potato cheddar focaccia
wrapped for the trail
kaitlin’s price cards
potato cheddar focaccia

What’s nearby

Trails, lakes and campsites all around Plum Lake.

Twenty-three places within a short ride of the shack, from mountain bike trails to boat-in campsites, all on one map.

See the map
  • St. Germain about 8 mi
  • Sweetfern Snack Shack mile 0
  • Plum Lake Campground about 1 mi
  • Crystal Lake Campground about 5 mi
  • South Trout Lake about 8.5 mi
  • North Trout Lake about 11.5 mi

Opening 2027

Weekends to start, and 7:30 to 2:30 is the plan.

Updates when we’ve got something to say.

The planned date, the day we open, and anything else. Until then, the odd pop-up goes on Instagram (opens in new tab).

News from the shack: opening day first, then new menus, pop-ups and changes of hours. The list is kept for us by EmailOctopus; we never sell or share it, and every email has a one-click unsubscribe.